Your next media plan is a conversation away.

Check out how it works!

Video
So, what is GROOT-OS?
How you ask?
Supercharges your strategy
Your team keeps the judgment.It loses the heavy lift.

Other tools might sell replacing your team. This does something better. It provides a virtual senior strategist to do the researching, initial brainstorming, and first draft. That way, the team can iterate their way to an optimal plan.

Your Strategist Now
  • Collects Data
  • Crafts Initial Plan
  • Chases Down Feedback
  • Researches a Ton More
  • Creates another Draft
  • More Senior Thinking Feedback
  • More Research
  • Slide Restructuring
  • How much info should go in?
  • What should the KPIs be?
  • Lots more missing steps
Your Strategist After
  • GROOT-OS Conversation
  • All Stages Run in 10 Minutes
  • Maybe 5-10 min of Iteration per stage
  • Really Understands Plan & Learns a lot
  • First Draft is much closer to approval
  • After Feedback, repeat easy process
Marketing plan, in minutes
What used to take 4-6 weeks, now can take 10 minutes.

Even a first draft took days, just to build the slides. That isn't counting the days it took to decide what goes in them. Now, a first draft is ready quicker with time to spend improving it.

Planning it by hand4 to 6 weeks
First working draft with GROOT-OS10 minutes
↻
Now, you have time to iterate, question steps, make budget changes, change the audience and rebuild quickly. This gets you much closer to a first draft that is more comprehensive.
Simple, on purpose
Built for easy conversation,not an overwhelming cockpit.

Most planning tools can bury you in decisions that can cause decision-paralysis. This one asks easy questions and hands you a plan to react to.

From overwhelming
→
To Simple
GROOT-OS: Who bought from you last month, and what almost got the sale instead?
Repeat parents mostly. They compare us to two cheaper Amazon brands.
GROOT-OS: Got it. Price isn't the fight. Proof is. Let's build from there.
Instant strategic depth
Deeper strategy,in plain language

The key attribute of a senior strategist is to be curious and comprehensive. We think beyond to find the creative ways to connect with buyers. GROOT-OS gives you that minus the struggle to understand the jargon.

Not just
Understanding the Biz
→
Audience Recommendation (The Persona Profile)
→
Channel Strategy
→
Budget & Flowchart
More depth (additional data points)
Who Buys Now?
Purchase Journey
How you win in AI Search
Competitive & Trend Analysis
Areas to avoid & Opportunity Spaces
AHA Moments
Inside the build
One Discovery. 10 Planning Stages. Each one hands you something vital to a plan.
The best part: You don't need to do anything with it that you don't want to.
It all gets factored into the plan either way. So, you can enjoy learning!
Check out the stages
1

Discovery Session

GROOT-OSWho bought last month, and what did they almost buy instead?
YouRepeat parents, referred by their kid's therapist. They compare us to cheaper Amazon brands.
2

Audience Recommendation

Exhausted Sensory Moms
Already spent hundreds on products their kid rejected. Buying on proof, not price.
Trigger
Search
Evaluate
Buy
Return
3

Audience Sizing

780K households
Primary audience, ranked against two adjacent markets.
Primary$4.2M
Adjacent A$1.8M
Adjacent B$1.1M
4

Competitive Pressure

Defining the Competitors
Top Recommended Competitors
Marketing SWOT
Actions we need to do to win vs Competitors
5

Trend Analysis

IndustryConsumerCulturalEconomic
1OT-led content is driving product discovery.
2Answer therapist questions on the page, first.
3Community proof outruns paid reach.
6

AI Search Audit

0%Citation score. You are not named in any answer.
Best chew necklace for a 6 year old Not named
Sensory tools an OT recommends Not named
7

Saturation & Whitespace

Too Crowded

Chew jewelry
Weighted vests
Fidget multipacks

Wide Open

Sensory bedding
School-day kits
OT-led bundles

8

Planning Insights

What we Learned

Repeat buyers convert 4x

Therapist referral drives trust

Price isn't the objection

→
Insights that Drive Plan

She isn't shopping. She's problem-solving after a failed purchase.

Proof beats features.

9

Channel Strategy

Trigger
Search
Evaluate
Buy
Return
PrimaryMeta, for discovery
EarnedTherapist partnership content
OwnedPages built for OT questions
10

Media Plan

Meta54%
Search28%
Creators18%
Change one input and the mix rebuilds in front of you.
11

Measurement Framework

Blended ROASTarget set
90-day repeat purchase rateTarget set
What Success Looks LikeEvery number agreed and written down before a dollar goes out the door.
All stages building a plan and a client-ready deck you can start with.
Case studies
Coming soon

Real plans, being built right now.

Five businesses are running through GROOT-OS as we speak, across industries that look nothing alike. Their stories land here as they finish.

Crime Scene Cleanup Service
In build
Online Directory
In build
Spa & Wellness Brand
In build
DTC Ecommerce Brands
In build
Investing Firm
In build

Ready to see a Demo?

30 min. You, Jaime (my creator) and me, talking through how we fit your strategic needs.

Nothing to Lose? Chat with Jaime